Daniele Catalanotto

Daniele Catalanotto

Latest posts

How much should I pay research participants?

Most of the time I don't have to think about how much I need to pay research participants because most of my projects are: * Either internal, which means that research participants are the employees of the organisation and therefore they participate during work hours for which they are

What are tricks when creating digital maps with Google Maps for research?

In short: Use Google My Maps with different layers for each category and change the map style. Write a synthesis of what you've learned.

How do you start a competition analysis for a new physical service?

In short: do online searches, walk outside and ask people then bring it all on a custom Google Map.

How can I know if I have a good product/service market fit?

How can I know if I have a good product/service market fit?

Product market fit, or Service Market fit (yes I'm a Service Design nerd) is when your idea not only is great and working, but that it has found the people it serves, and that these people are using it repeatedly and pay for it. There is a fit

Does research in service design look like research in social sciences or market research?

Yes a lot looks the same. The academic rigor and the terms used might change a bit.

What are good structures for a prototype?

In summary There are three types of prototypes I use a lot when it comes to testing new service ideas: * Storyboard: a tool to summarize how a service can feel to the end user, including three key moments. * Landing page: a way to prototype and test an idea by making

How do I prioritize my user research?

You can't serve everybody, so a good piece of advice from fellow Service Designer Daniel Tuitt that you can follow is to "Help first those who you can impact the most". You can watch a 2-minute summary of this idea here. An interesting framework that

How do I verify that there are enough people with this problem?

In short: via surveys, a landing page where I collect interest, or prototype testing with other people.