Swiss Innovation Academy
Daniele's Library

Service Design Books

Learn Service Design in a structured way with books that feel like a conversation in a bar with a friend.

Service Design Principles series

Service Design Principles 1-100

100 ideas to improve the user and customer experience in simple and practical ways.

Service Design Principles 401-500

An upcoming book and the fifth one in the Service Design Principles Series with 100 tiny ideas, provocations and tips to better serve humans and the planet that hosts them.

Beginner and free Service Design books

What is Service Design?

Discover what Service Design and why it is powerful to enhance the customer experience.

What is the Service Designer mindset?

Finally understand how service designers think and what makes them such a special group of innovators.

Advanced and free Service Design books

Intermediate Service Design

Survival hacks for the workplace that go beyond Service Design skills and tools

Meet the creator

Hey lovely human, I'm Daniele and I love, practice and teach Service Design.

I'm Daniele Catalanotto, I worked with clients from all over the world to help them improve their customer experience using simple Service Design principles. I've been blessed to be able to learn a lot. Today I share these learnings in books, answers to questions and tools back with the community.

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