Daniele Catalanotto

Daniele Catalanotto

Latest posts

How do you evaluate the value/purpose of a service?

In short: go beyond the classical "desirable, feasible, viable" approach and consider too respnsability, a systems view and transparency.

How to sell the strategic part of Service Design?

In short: don't sell Service Design, sell the end result that people care about.

How to pitch Service Design?

In short: empathize before you pitch, tell a story, give real numbers and show for what it's great.

What are the parts of the Service Design job I love the most, and which ones are the ones that I hate the most?

In short: I love workshops, conversations and synthesis. I hate: quantitative studies, scheduling, recruiting and sometimes the politics of it all.

How to implement a service you deliver correctly?

In short: make sure that your service is of value for the people that use them, that it doesn't make the staff go crazy and that it's sustainable for both the company and the planet.

What does a service designer do?

In short: Research, Sense-Making, Ideation, Prototyping, Testing and Implementation. And as everyone else: project management and lobbying.

What are typical examples of industries in the service sector?

In short: insurance, education, knowledge and office work.

Is Service Design strictly for digital services?

In short: definitely not. Service Design mixes all types of interaction.