Daniele Catalanotto

Daniele Catalanotto

Latest posts

What is service thinking?

In short: an approach to imagine, prototype and build the interaction between humans and organizations.

Is there a common acronym for Service Design?

In short: I use SD just for me, but I don't use acronyms when communicating with others.

What are other names used for Service Design?

In short: Customer Experience, Experience Design, Service Engineering, UX, etc.

Is this a product or a Service?

In short: if you can't touch it and it's made of several elements (website, phone call, etc.) it's a service.

What is Service Design?

In short: Service Design helps organisations understand why people are so pissed about them and then fixes the problem.

Does every service need service design or just a specific type?

In short: Every service is designed (by choice or without even noticing it). Therefore any service can benefit from a more intentional approach like Service Design.

Now on ghost

Now on ghost

Today I'm starting to move slowly but surely all my content from the Swiss Innovation Academy website from Podia to Ghost.

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