Daniele Catalanotto

Daniele Catalanotto

Latest posts

Should I go to school or learn Service Design on the job?

In short: It depends on what brings you more opportunities in where you are. No matter what, school or on the job it doesn't replace the need for a strong curiosity to complement each approach.

What are the different stages of learning Service Design?

In short: Mindset (backstage / frontstage, multitouchpoint, experience versus reality, etc), tools (Service Blueprint, interviews, etc.), everyday life (using it outside of work)

Which are examples of great Service Design agencies in Europe?

In short: LiveWork, Idea, Engine, Experentia, Sketchin, etc.

What are examples of products that become services?

In short: Music, storage, transportation and even fashion all have moved from owning to "renting".

What stores have a great Service Design?

In short: IKEA, Apple Stores and Amazon Go.

How do you present Service Design work in an exhibition or a website?

In short: Make the emotion and problem clear and make those tangible with a story that shows the impact without a fancy mapping.

How to get buy-in for Service Design workshops and exercices?

In short: Start with a small project to prove your value, give options and co-create the workshop concept.

What's the impact of Service Design?

In short: We can build on the measured impact of Design Thinking and show that it can deliver an ROI of 85% or greater.