In summary

There are three types of prototypes I use a lot when it comes to testing new service ideas:

• Storyboard: a tool to summarize how a service can feel to the end user, including three key moments.
• Landing page: a way to prototype and test an idea by making a website that presents the idea.
• Service Blueprint: a way to see all that it takes to build a new service and test the idea for feasibility internally, with a basic structure including four steps.

Storyboard

A storyboard is a great tool to summarise how a service can feel to the end user.

You can create a storyboard showing how your service idea helps someone fix a problem. Basically, you would:

• Set the scene: Explain who your user is, what problems he is facing, and how he discovers your service.
• Show the key moments of the service:
• Highlight three essential moments where your service relieves the customer's pain points.
• Finish with emotions: Show how the service fixed the initial pain point and how it allows the user to live more fully.

Landing page

A tool that can use when it comes to creating the texts for a landing page is the messaging framework "The Five Lightbulbs".

In short, your landing page will show:

1. The painful status quo
2. What people have already tried
3. Your approach
4. Your offer
5. The new life people get

You can use a tool like ChatGPT or Claude to ask you questions based on this framework to then help you create the texts of your landing page.

To build your landing page you can then use a tool like Canva which has ready to use website templates.

Service Blueprint

A Service Blueprint can be a great way to see all that it takes to build a new service and then test the idea for feasibility internally.

A basic structure you can use for your service blueprint is:

1. Aware: How do people discover that the service exists?
2. Join: What are the steps people take to get access to the service?
3. Use & develop: how do people use the service and develop a relationship with it?
4. Leave and re-join: What happens when people leave the service and when they want to come back?