Swiss Innovation Academy
  • Home
  • Q&A
  • Backstage blog
  • About
  • Newsletter

Daniele Catalanotto

Switzerland
Daniele Catalanotto

Learning Service Design

Should I follow a course about Service Design?

In short: a course is good to get the basics, but observing and doing the work stays extremely important.

07 May 2026

Learning Service Design

What are skills you recommend for a service designer

In short: project management, internal politics (including lobbying and negotiation), visual communication, writing and bonus: understanding technology.

07 May 2026

Learning Service Design

Should I know the business terminology as a service designer?

In short: yes, try to have a basic understanding of your peers, including the business guys. Asking the dumb questions can help. Or browse an innovation dictonnary.

07 May 2026

Learning Service Design

Should I go to school or learn Service Design on the job?

In short: It depends on what brings you more opportunities in where you are. No matter what, school or on the job it doesn't replace the need for a strong curiosity to complement each approach.

07 May 2026

Learning Service Design

What are the different stages of learning Service Design?

In short: Mindset (backstage / frontstage, multitouchpoint, experience versus reality, etc), tools (Service Blueprint, interviews, etc.), everyday life (using it outside of work)

06 May 2026

Examples of good Service Design

Which are examples of great Service Design agencies in Europe?

In short: LiveWork, Idea, Engine, Experentia, Sketchin, etc.

06 May 2026

Examples of good Service Design

What are examples of products that become services?

In short: Music, storage, transportation and even fashion all have moved from owning to "renting".

06 May 2026

Examples of good Service Design

What stores have a great Service Design?

In short: IKEA, Apple Stores and Amazon Go.

06 May 2026

Value and Impact of Service Design

How do you present Service Design work in an exhibition or a website?

In short: Make the emotion and problem clear and make those tangible with a story that shows the impact without a fancy mapping.

05 May 2026

Value and Impact of Service Design

How to get buy-in for Service Design workshops and exercices?

In short: Start with a small project to prove your value, give options and co-create the workshop concept.

05 May 2026

Value and Impact of Service Design

What's the impact of Service Design?

In short: We can build on the measured impact of Design Thinking and show that it can deliver an ROI of 85% or greater.

05 May 2026

Value and Impact of Service Design

How do you evaluate the value/purpose of a service?

In short: go beyond the classical "desirable, feasible, viable" approach and consider too respnsability, a systems view and transparency.

05 May 2026
See all

Swiss Innovation Academy

Hey lovely human! This will be the new home for the Swiss Innovation Academy in a few months.

Swiss Innovation Academy
  • Sign up
Powered by Ghost