Swiss Innovation Academy
Service Design Books

Service Design Principles 1-100

100 ideas to improve the user and customer experience in simple and practical ways.

Daniele Catalanotto

Daniele Catalanotto

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Service Design Principles 1-100
Meet the creator

Hey lovely human, I'm Daniele and I love, practice and teach Service Design.

I'm Daniele Catalanotto, I worked with clients from all over the world to help them improve their customer experience using simple Service Design principles. I've been blessed to be able to learn a lot. Today I share these learnings in books, answers to questions and tools back with the community.

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