Shadowing - Swiss Innovation Academy

What should I do after a shadowing session?

In short: Ask follow-up questions in a short interview and make a synthesis.

— Jun 30, 2026

What can make or break a shadowing session?

In short: the most important is that people think out loud. To do this onboard them on the importance of it and remind them often.

By Daniele Catalanotto

— Jun 30, 2026

How can I speed up a shadowing session?

In short: ask people to record a video of themselves while doing the task.

By Daniele Catalanotto

— Jun 30, 2026

Hey lovely human, I'm Daniele.

I'm Daniele Catalanotto, I worked with clients from all over the world to help them improve their customer experience using simple Service Design principles. I've been blessed to be able to learn a lot. Today I want to share these learnings back with the community.