Basics of Service Design
In short: I love workshops, conversations and synthesis. I hate: quantitative studies, scheduling, recruiting and sometimes the politics of it all.
Basics of Service Design
In short: make sure that your service is of value for the people that use them, that it doesn't make the staff go crazy and that it's sustainable for both the company and the planet.
Basics of Service Design
In short: Research, Sense-Making, Ideation, Prototyping, Testing and Implementation. And as everyone else: project management and lobbying.
Basics of Service Design
In short: insurance, education, knowledge and office work.
Basics of Service Design
In short: definitely not. Service Design mixes all types of interaction.
Basics of Service Design
In short: an approach to imagine, prototype and build the interaction between humans and organizations.
Basics of Service Design
In short: I use SD just for me, but I don't use acronyms when communicating with others.
Basics of Service Design
In short: Customer Experience, Experience Design, Service Engineering, UX, etc.
Basics of Service Design
In short: if you can't touch it and it's made of several elements (website, phone call, etc.) it's a service.
Basics of Service Design
In short: Service Design helps organisations understand why people are so pissed about them and then fixes the problem.
Basics of Service Design
In short: Every service is designed (by choice or without even noticing it). Therefore any service can benefit from a more intentional approach like Service Design.