Service Design Q&A Library

Find an answer to your Service Design Question in these answers written by Daniele, your fellow Service Design nerd.

192 posts

What are skills you recommend for a service designer

In short: project management, internal politics (including lobbying and negotiation), visual communication, writing and bonus: understanding technology.

Should I know the business terminology as a service designer?

In short: yes, try to have a basic understanding of your peers, including the business guys. Asking the dumb questions can help. Or browse an innovation dictonnary.

Should I go to school or learn Service Design on the job?

In short: It depends on what brings you more opportunities in where you are. No matter what, school or on the job it doesn't replace the need for a strong curiosity to complement each approach.

What are the different stages of learning Service Design?

In short: Mindset (backstage / frontstage, multitouchpoint, experience versus reality, etc), tools (Service Blueprint, interviews, etc.), everyday life (using it outside of work)

Which are examples of great Service Design agencies in Europe?

In short: LiveWork, Idea, Engine, Experentia, Sketchin, etc.

What are examples of products that become services?

In short: Music, storage, transportation and even fashion all have moved from owning to "renting".

What stores have a great Service Design?

In short: IKEA, Apple Stores and Amazon Go.

How do you present Service Design work in an exhibition or a website?

In short: Make the emotion and problem clear and make those tangible with a story that shows the impact without a fancy mapping.

Meet the creator

Hey lovely human, I'm Daniele.

I'm Daniele Catalanotto, I worked with clients from all over the world to help them improve their customer experience using simple Service Design principles. I've been blessed to be able to learn a lot. Today I want to share these learnings back with the community.