Is a survey a good start for a research project when you don't know much about the group you want to serve?
In short: Interviews lead to unexpected learning. Surveys are great when you know are under time pressure.
I'm Daniele Catalanotto, I worked with clients from all over the world to help them improve their customer experience using simple Service Design principles. I've been blessed to be able to learn a lot. Today I want to share these learnings back with the community.
