Is this a product or a Service?
In short: if you can't touch it and it's made of several elements (website, phone call, etc.) it's a service.
What is Service Design?
In short: Service Design helps organisations understand why people are so pissed about them and then fixes the problem.
Does every service need service design or just a specific type?
In short: Every service is designed (by choice or without even noticing it). Therefore any service can benefit from a more intentional approach like Service Design.
