Is this a product or a Service?
In short: if you can't touch it and it's made of several elements (website, phone call, etc.) it's a service.
The full question
Noelle M. asks:
"So i have a question - might be a convoluted one. So I am designing a website for a bank (which allows me to take a loan). The interaction with the bank through the website is a service provided by the bank and the website itself is a product. Am I right? or have I mixed that up?"
My two cents
Indeed that's a way to see it ;) The website is a tangible element (so we can consider it as a product) but the overall interaction which might take you through a website, a phone call, a live meeting, and so on, is what we can call a service.
In the "academic" language of Service Design, we say that a website is a "touchpoint", but in UX design this website might be called a "product".
The way every discipline uses words is a funny thing. But I think you got the big ideas perfectly right:
- A service is made of different elements
- A service is often felt as "intangible" but some parts of it are definitely tangible
- Thinking about those systems can feel pretty overwhelming sometimes, so the need for simplification is really there :P
Go further
You can find more definitions about what is a Service and what is Service Design in my free course about the basics of service design.
Related articles
Intermediate Service Design
Survival hacks for the workplace that go beyond Service Design skills and tools
What is the Service Designer mindset?
Finally understand how service designers think and what makes them such a special group of innovators.
What is Service Design?
Discover what Service Design and why it is powerful to enhance the customer experience.