What are interesting statistics related to Service Design?
Here are a few of the stats from studies I could find on topics related to Service Design:
The value of good service
- 83% of consumers cite good customer service as the most important factor—outside of price and product—when deciding what to buy. (Khoros)
- 75% of customers are willing to spend more to buy from businesses that give them a good customer experience. (Zendesk)
- 82% of customers will spend more money on companies that deliver great online service. (Gladly)
- A mere 5% increase in customer retention produces more than a 25% increase in profits. (Bain & Company)
- Consumers are 3.5 times more likely to purchase more from a brand after a positive customer experience (XM Institute 2021)
- Customer experience-focused businesses have a 1.5x higher year on year growth than other companies in customer retention, repeat purchase rates, and customer lifetime value (Adobe 2018)
- An NPS® promoter score has a customer lifetime value that's 600% - 1400% higher than a detractor. (HubSpot Research)
Good services and recommendation
- If provided with great service, 62% of customers will recommend a brand to a friend. (Gladly)
- A good customer service experience heavily impacts recommendations. 94% of consumers who give a company a “very good” CX rating are likely to recommend that company. (Qualtrics XM Institute)
The state of the service industry
- More than 65% of people have higher expectations for customer service today than they did three to five years ago. (Netomi)
- Only 19% of consumers believe customer service is exceeding expectations. (Gladly)
Personal services
- 75% of consumers prefer an authentic human voice over a perfectly crafted brand message. (Khoros)
- 53% of shoppers believe their feedback doesn't go to anyone who can actually act on it. (Microsoft)
Service problems and frustrations
- 64% of consumers aren’t able to get help or solve their problem through their provider’s customer service. (Airkit)
- 33% of customers are most frustrated by having to wait on hold. 33% are most frustrated by having to repeat themselves to multiple support reps. (HubSpot Research)
- 50% of consumers will switch to a competitor after one bad experience, and 80% will switch to a competitor after more than one bad experience. (Zendesk)
Going further
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Related articles
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Ben Reason, the CEO of the first Service Design agency in history called Livework, shared the results of a survey he did with service designers that's pretty interesting. He asked, "Would you recommend service design as a career?" Here are the results: He explains that if